7 Things To Know About Direct Routing

When the pandemic hit the world in 2020, it was the start of a new era and the beginning of many businesses adopting a work-from-home or hybrid model. Many people started to use Zoom, Microsoft Teams, and other video conferencing platforms to enable people to work together remotely.

Most people were not initially familiar with these platforms since there wasn’t much need to use them before the pandemic. However, they have become the world’s leading communication and collaboration platforms. That’s why it’s necessary to know precisely what direct routing is and why it’s advantageous for these programs.

With our current fast-paced lives, issues connecting to the internet can be a significant issue—from slow, unstable internet connections to network problems. When you make a call, you need to have a perfect connection for the communication to be flawless.

Direct routing is the key to achieving a stable connection. Direct routing is essentially a cloud-based telephone solution that enables users to make and receive calls through a network popularly known as PSTN or cloud PBX.

They can connect both landline and mobile numbers. With the help of a virtual PBX, your business can witness significant growth with minimal investment.

Benefits of Direct Routing

There are numerous advantages to direct routing, including an enhanced and flawless communication experience for users. Even with some businesses returning to an in-office model, many organizations have stated that they will continue to work with these platforms as they are impressed by the results and efficiency.

Following are some of the most significant benefits of direct routing that you cannot miss out on.


Unity Connected has created this guide of everything you need to know about direct routing, as well as the most significant benefits of this innovative technology.

  1. Enhanced Productivity
    When you include the ability to receive and make external calls, direct routing platforms become truly unified communication tools. Your employees can use these tools to collaborate and communicate with clients, partners, and coworkers. This form of unified communication allows users to save time switching between tools and devices. For instance, an employee working with a partner can easily respond to a message, share a document, and stay connected over a call—all in one place.

  2.  Improved Customer Experience

    The enhanced user experience for your workforce will also positively impact your customers. Your employees will be able to respond to customer inquiries more effectively if they can take external calls on any device from anywhere—without having to jump from one application to another. If customers are communicating with your organization via these platforms in other ways, you can add the calling function—which makes the experience even more focused on customer service.

  3.  Customized Services

    Keep in mind that Microsoft Calling plans transform Teams into a light-touch PBX. For instance, if you want to have call management features within Teams for your contact center agents, you can always choose to go with direct routing providers. A direct routing provider, such as Unity, will provide SIP Trunk features within the platform, like international numbers and number porting.

  4.  Expert Support

    At Unity, we provide step-by-step account management. We take care of every aspect of the direct routing solution—from hosting and PSTN access, monitoring and billing, and ongoing support to guiding you through the transition to your new direct routing solution. Whether you’re switching from your onsite PBX or require an entirely functional Microsoft Teams to work in conjunction with your business phone system, leave the logistics to us.

  5.  Availability and Reliability

    Direct routing links the PSTN to Microsoft Teams via session border controllers and a SIP Trunk platform. Unity Connected Solutions has an excellent track record for providing SIP Trunking services with an assurance of high reliability and availability—necessary considerations to ensure that your business operations aren’t impacted by periods of downtime in your calling plan.

  6.  Cost-Effective

    Direct routing is priced quite competitively compared with Microsoft Calling plans, especially when you consider that Microsoft Calling plans are billed per user based on a predetermined number of minutes. If one of your users burns through their minute allowance before the end of the billing period, you will need to purchase additional minutes. On the other hand, direct routing gives you the option of choosing one of several calling plans that are charged monthly but where your minutes purchased are consolidated among users.

Unity Connected Solutions understands the benefits of direct routing for organizations. With our guide of the things you need to know about direct routing, you can see that it provides value to your business and enables you to communicate more effectively with stakeholders and employees. Contact us today for more information about how a direct routing solution can benefit your business.

Related Blogs:

  1. 5 Ways SIP Trunking Will Benefit Your Small Business

  2. How To Calculate Your SIP Trunk Requirements

Source: https://en.wikipedia.org/wiki/Routing

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